Referral & Marketing Program

Learn how easy it is to earn a referral fee on every property purchased for, or rented/sold from the KCR portfolio. Completely legal, no real estate licenses required and totally free to join!

If you have landed on this site you either want to rent a beautiful property on the lake or you want to earn some extra money. You do not want to sell eBooks or T-shirts and make pennies! You want to earn BIG money. You want a recurring income and you probably want to build some personal net worth. I am going to show you how you can do that by telling people about these Vacation Properties and earning a referral fee when ever they are rented, or sold.  You can even earn a referral fee if you tell us about a beautiful property and we wind up buying it for our portfolio!

Lionel Photo


First a little bit about me! My name is Lionel and I am an engineer (specializing in logistics and manufacturing) by profession. I have an import / export business and two property rental businesses. I am also a real estate investor in a number of commercial properties located in downtown Toronto and two 100 acre development projects one of which is in the town of Keswick Ontario and the other is in a town called Acton, Ontario. I also own 2 properties in the Philippines.

I work 3 direct sales programs and I am a web developer, project engineer and veteran internet marketing pro! If you really want to get to know me better; when you have some free time; feel free to visit my personal blog site

I am a property owner! I also manage many (not all) of my own properties.  I have a number of properties that I rent out. Kawartha Cottage Rentals showcases the properties I have in the North Kawartha’s which is about a 2 hour drive from where I live in Toronto Canada. Simcoe County Cottage Rentals features the property I manage in North Western Ontario. My common expenses alone are $1000 per month. Never mind the mortgage, utilities, labour, maintenance costs, taxes, and insurance that I must pay to support my properties.

In order to keep these properties making money they need to be managed and worked. The vacation rental units need to be kept tenanted. The office building also needs to be kept fully rented. Occasionally it is necessary when markets are tough to be very creative when it comes to finding tenants.

building renovation graphic
The building was renovated from factory to office use.

I also own a small percentage of some larger properties located in down town Toronto. One of these properties is an office building that was fully renovated  and converted from a clothing factory to a 6 story 60,000 sq ft office building. After the renovation this building remained vacant for several years. The bills kept coming in yet there was not a dime being earned in rent from the property.  You can just imagine how much that cost. Since it was not rented out as yet I got creative and used it as a venue for events. I spent a considerable amount of money on advertising (about $15,000 for the year), hired security staff, and operated the place in this manner for about a year. I was hugely successful. In fact I was so successful that on Christmas (2009) I wound up with 5 separate parties in the building and on that one night alone it was a host to over 10,000 people. I think I was lucky the place was not burned to the ground. On New Year’s Day my cleanup crew came and we had to fill an entire 20’ garbage container to get rid of all the refuse. Now you want to know about stress! Most of the other investors (partners) in the property do not know about this! Darn good thing too!

There are three things I want you to take away from this story. One, don’t host parties for 10,000 people at one time! Two, creative advertising methods can and do work. Three, advertising and marketing is expensive.

Can you tell me what the most effective type of advertising is? Television spots, radio ads, Newspaper classifieds, Internet marketing? All of these methods of advertising are effective and many of them are often very expensive but are they the most effective? Actually they are not!

The most effective form of advertising is by referral. We do it naturally. We do it as children when we want our parents to buy us something. We do it as adults when we tell (brag) to our friends what a good deal we just got when we bought that new sofa on clearance, or found this great mechanic to fix our car for not too much money. We do it ALL the time. The personal recommendation that is given as part of the referral is 1000% more effective at closing the sale then any TV commercial or any other method of advertising might ever be.

As a property manager I have to spend money on advertising my properties. I would rather give that money to you as a referral fee then pay some TV station huge amounts of money to run a 30 second commercial and hope for the best. You making a referral will be far more effective than any commercial I could ever possibly produce. In fact a significant percentage of my rentals already come from referrals.

I have designed this referral program to encourage and reward those people that take the time and trouble to tell people about my properties. Now here is the really good news. As a real estate agent the commissions are legislated but as a property owner I can pay how I want, as much as I want in whatever manner that I want and so you get the benefit.


It all starts off with a referral fee. Let’s suppose you post a link to your facebook page and someone checks out the properties and books a 1 week rental. Well as the direct referrer you would make a 10% referral fee or $100 on an average one week rental. In fact every time someone booked a week from your link you would earn this same $100 fee for each and every week that is booked on any of the units being rented out. Perhaps it took you 5 min to do the Facebook post. If that was the case then $100 for that 5 minutes worth of work translates to $2000 per hour if you could get a booking like this every 5 minutes.

You would make the same rates if the properties are booked by the day or by the month. If you happen to get a long term tenant then every month that they stay in the property you receive your referral fee.

Let’s suppose now that you also told one of your friends (John) about this program and he decided to participate as well.  John signs up for the program and now he manages to refer someone that books a rental. In this case John gets the referral fee but you also make money on this rental.

You see in this case you acted as the marketing agent that sponsored John into our referral program. Since this is the case you would be entitled to a marketing fee that is $20 on that same one week rental. Now let’s suppose that John introduced Dave into the Referral program. If Dave manages to rent out a week then he gets the $100 referral fee and John gets a $20 marketing fee for bringing Dave in and you get a $20 marketing fee from bringing John in. If Dave also sponsors someone into the referral program then it would work the same way. The marketing fee is paid to a depth of 5 positions. Graphically it might look something like this:

Referral  and marketing Compensation plan diagram
Referral and marketing Compensation plan

In the above diagram we are basing the figures on a one week rental at a rate of $1000. The person that makes the direct referral gets the $100 referral fee. The people that sponsored the marketing rep that made the actual referal receive a marketing fee of $20 up to a level of 5 deep! Really its a pretty simple plan.

Most programs of this nature actually charge you some sort of setup or registration fee. I personally do not agree with that. To join this program is totally free. I am here to make you money not spend your money. I sort of think about it like this.

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paying to work??

You submit your resume to a bunch of companies. You go for a few interviews and finally one of them gives you a job offer. You go for your first meeting to accept the offer and take the job and that’s when they tell you that your salary will be $50,000 per year with full benefits including drugs, dental and life insurance and 2 weeks of paid vacation per year. You tell the nice interviewer you will take the job it sounds great and he says “Fantastic, just sign the contract here, give me a payment of $10,000 and I will take you to your cubical”!  Are you still going to take the job now? No of course not! Well I am not going to charge you to work and market for me either!

There is no cost to join this program. No credit card is required! It will provide you with an income generated from marketing my properties and getting bookings it is as simple as that. If you get a booking you get a referral fee. If anyone in your team gets a booking you get a marketing fee. Now here is the really interesting part. You see I am constantly upgrading my property portfolio. This means I am constantly on the lookout for new properties to buy and add to this portfolio and I am often selling properties from this portfolio in order to purchase new ones. Well as a participant in this marketing and referral program you are entitled to earn referral fees and marketing fees on these transactions as well. The referral fee on a property sale is calculated at 1% of the sale price. The referral fee on a purchase is calculated as 1% of the purchase price. The marketing fee paid on both these transactions is a flat fee of $200 per level up to 5 levels deep.

This is a very unique program and it offers a fantastic opportunity for you to earn a great income. It gets even better though.

Most companies that offer programs like this sign you up and then leave you alone and hope you sell something. NOT ME. It is my job to ensure that you are successful and that you manage to refer bookings and earn referral fees. If you are not successful my properties remain empty and that would be VERY bad!


Personal one on one coaching with me! I will give you step by step instructions that will show you exactly what to do so that you get results quickly. This training will help you market my vacation properties but may also be adapted to marketing any other program you may later decide to try or develop on your own. It will teach you how to widen your reach and get more referrals and increase the number of people you sponsor into the program to build your team.

You will learn prospecting skills and how to market on the web. You will learn how to promote real estate, find other owners, and learn workable skills that generate leads using the internet. The internet is a huge pond of prospects without borders! My Kawartha properties as an example are located in Toronto Ontario but I have hosted guests from all over the world including;

  • A school master and his family from Germany.
  • A fellow and his mother from Vancouver.
  • A family from London Ontario.
  • An American Coast guard captain and his family from Florida.
  • Approximately 400 other guests from across Canada and the United States.

Training like this can cost you thousands of dollars but you get it here free! Personal coaching can cost you $20,000 to $30,000 and once again you get it here free!


The Vacation Rental Industry is a multi-billion dollar industry and I am going to show you how to get your share of it without the need for having your own property to start.

If you go through my program and I see you are working hard you will be eligible to receive a series of Milestone Rewards that include:

Milestone Rewards image
Milestone Rewards


  • Sponsor your first 100 active marketing reps get a $100 bonus even if there has not been a rental.
  • Directly sponsor your first 200 active marketing reps and get a $250 cash bonus even if there has not been a rental..
  • Directly refer 21 rental days in any calendar year and get a $250 cash bonus
  • Directly or indirectly refer 60 rental days in any calendar year and get a $750 cash bonus
  • Be the top producing marketing rep in any calendar year (based on # of rental days, or # of sponsored marketing reps) and receive a one week all expenses paid rental at any one of our available properties.


I am looking for some very eager self-motivated individuals that want to earn a lot of money in a fairly short period of time and that are willing to work hard to do so! If you are performing well I will widen the program in four stages to expand the number of properties you can promote and substantially increase your earnings. The five stages are:

Stage #1: I will add more of my residential properties into this program so you have a wider selection of properties to make referrals on.

Stage #2: I will further widen the portfolio of properties that you may make referrals on to include properties that I manage for other owners.

Stage #3: I will increase the marketing fee rate and give you access to a program that will pay marketing fees to an unlimited depth (not just 5 levels) that will vastly increase your earnings potential.

Stage #4: I will increase your referral and marketing earnings potential even further by including commercial properties into this referral and marketing program. Commercial properties rent for a lot more money so the commissions earned are much larger.


Since there is only one of me to do all this training and since there is only so much time in a day I am limited to the number of people that I can initially accept into this program. Act fast before all the spots are gone.

Free Bonuses ImageAct now and receive 4 bonuses that include:

o   Bonus #1 Twelve step marketing eBook that is designed to give you some quick start instruction for marketing on the web.

o   Bonus #2, success in 10 steps eBook that is designed to help you read people and build relationships to help you better refer and close more transactions.

o   Bonus #3, Vacation Renters Handbook that will give you some background in the vacation rental industry.

o   Bonus #4, Credit Voucher good for $300 off any KCR rental. This is a transferable and gift able voucher that will provide a discount on any KCR property rental.

Take advantage of this limited time offer. Learn the art of making money from other people’s properties and fill your pockets with cash.


Act now image


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